i've watched mr. matthews once or twice, i wasn't impressed. even when he's not on a sexist rant, he's neither informative, or even particularly funny. he's just an oaf. my cats have hacked up hairballs, with more substance than mr. matthews has ever displayed.

OTOH, Matthews so often is portrayed as a democrat or liberal - based on his Congressional work in the Mesozoic era - that tarnishing that image has some appeal to me.  Sure, the blogs all talk about how terrible he is, but that hasn't kept him from being taken seriously.  Also, it might - might - reign him in.  I honestly am not sure that he wants to be known as a sexist jerk.  Sure, he already is, but I think he bristles at it.  Unlike Limbaugh and others, Matthews is under the delusion that he is a real journalist and commentator.  

So, I don't know what the right answer is.  But silence certainly hasn't improved the situation.  He's more noxious than ever.

If we don't watch news programs and keep silent, CEO's would incorrectly conclude America's not interested in politics.

But sexism is OK.  Women, especially women in the business & political worlds, are just supposed to "get used to it", or "take it" or are told that if they "can't take the heat, they should get out of the kitchen" (often, unfortunately, by other women in the media).

Although he goes rabid over Hillary, I have seen him tell a woman he was "interviewing" (in quotes because a Matthews interview is an oxymoron; it's always 99% monologue) to come closer to the camera.  She, reasonably, thought there might be something wrong with the feed.  But he just wanted her closer because she was so beautiful.